A technological revolution, a precise high tech design, sporty and unique constructions - shortly said: a good combination of technology and design. In motorsport innovative, robust and at the same time lightweight materials are used. Therefore, Red Bull Racing Eyewear has set itself the goal to qualify for the strongest, most innovative and most dynamic Eyewear brand, using material borrowed from Formula 1.
Speed is the key factor to success in a Formula 1 Race. When constructing a car, many factors play an important role. Cars are optimised down to the smallest detail to create maximum output.
The same applies to sunglasses as it does to Formula 1: The better the design and the more innovative the material, the greater the success. Red Bull Racing Eyewear uses lightweight but at the same time resis- tant material. The sunglasses are captivating both form and design. They demonstrate the cutting edge in technological innovation, design precision and sporty appearance.
Made for the slopes!
The design of a race car is one of the most important criteria in the construction and decides on victory or defeat. This knowledge from Formula 1 can be found directly in the RED BULL Racing Eye- wear Goggles. Inspired by innovative F1 technology, the goggles outrigger, for example, in some parts reflects the nose of a F1 car. The mix of this special need for design, cutting-edge technology and innovative materials stands for highest wearing comfort and unique performance.
Red Bull Racing Eyewear puts the dynamism back into glasses.
To understand the tradition of a brand as young as Red Bull Racing Eyewear, you have to take a good look back – specifically to the beginnings of glasses themselves. Whoever thinks of rivet glasses or scissors glasses just as medie- val curiosities is mistaken. Right from the beginning, glasses were master- works of materials science and artisan craftsmanship. It wasn’t just about set- ting magnifying glasses into a reasonably robust material – the technology at the time hadn’t even come that far. No, the methods of fashioning these frames also made glasses makers ever more innovative. And this is where Red Bull Racing Eyewear comes into play – a brand which has comprehensive knowledge of sophisticated materials. And not only that: Red Bull Racing Eye- wear is also revolutionary in terms of ingenuity and wealth of ideas. There’s still one more thing: the zeitgeist which comes across in breathtaking designs and gives each model its unmistakable character. Material, technology and zeitgeist – who would’ve thought that tradition could be so modern?